Fluency Media wins Gold Award for uniquely collaborative marketing strategy

Release date: January 22, 2008  /  Print This     RSS    

NEW YORK, Jan. 22, 2008 – The Hospitality Sales & Marketing Association International (HSMAI) will recognize Ann Arbor, Mich.-based Fluency Media with a Gold Award in Web Marketing excellence for its winning entry in the annual Adrian Awards Competition.

The award was given in honor of Fluency Media’s search enhancement campaign for Travel Michigan, the state's official tourism promotion office. Fluency Media developed a search campaign that effectively drives relevant pay-per-click searches to the organization’s partner tourist destination sites and, ultimately, has increased traffic to Travel Michigan’s website (www.michigan.org) by more than 142% since the campaign’s inception.

“On the other end of the Travel Michigan campaign are dozens of ‘winners,’ all of whom experienced significantly enhanced online presence through a refreshingly coordinated marketing effort,” said Fluency Media CEO Tim Schaden. “Striking the delicate balance between meeting the needs of both the state and dozens of would-be competitors – its tourist destination partners – was a unique challenge, and one that Fluency embraced. The Travel Michigan campaign, which drove results through the cooperation – and not the competition – of its tourist destination partners, can serve as a model for any company under whose brand are multiple ‘competing’ divisions jockeying for awareness. It’s impressive that our government and its partners took full advantage of a uniquely collaborative strategy that not even those in the for-profit world have fully embraced. ”

HSMAI will pay tribute to Fluency Media at the 18th annual HSMAI Adrian Awards Show – a gala black-tie dinner to be held on Jan. 28, 2008 at the New York Marriott Marquis, with an expected attendance by 1,000 hospitality, travel and tourism industry and marketing executives.

These awards are handed out as part of the 2007 HSMAI Adrian Awards Competition, the largest and most prestigious travel event of its kind in the world, now in its 51st year.

This year’s contest attracted nearly 1,300 entries from around the world, with entries judged by teams of experts from all sectors of the industry.

Winners will be honored on Jan. 28, 2008 at the New York Marriott Marquis during the 18th Annual Adrian Awards Gala, a multifaceted, black-tie networking extravaganza celebrating award-winning work, lifetime achievement, and the “Top 25 Most Extraordinary Minds in Sales and Marketing.”

Tickets are $325 per seat before Jan. 14, 2008 with a table of 10 costing $3,250. After Jan. 14 tickets will cost $350 per seat. Discounted hotel rates at the Marriott Marquis are available at $279 per night by calling the hotel at 1.212.398.1900 and referencing the HSMAI Adrian Awards Gala. Visit www.AdrianAwards.com for more information on tickets/table purchases. Adrian Awards benefactor partners are DEPARTURES Magazine, TravelCLICK, and Yahoo!

About Fluency Media

Fluency Media develops turnkey online marketing campaigns for mid to large sized companies and institutions. The company’s proven strategy identifies market size and expansion opportunities at a variety of cost levels for each client. Fluency specialists manage channel execution and analysis daily. Campaigns produce improved customer acquisition costs and actionable market intelligence on a continuous basis. The service includes Fluency’s proprietary tracking and analytics solution capable of comparing all online marketing touch points, costs and conversion events side by side for true ROI analysis and custom integration. Fluency’s clients typically benefit from integrated search engine optimization, pay per click advertising, web site sales flow optimization and email programs. For more information, please visit www.fluencymedia.com or call 1.734.302.3300.

About HSMAI

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 39 chapters in the Americas Region.

For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone 1.703.610.9024; fax 1.703.610.9005, or visit the web site at www.hsmai.org.

###

Contact:

Jane Berger, Airfoil Public Relations

1.248.304.1468

berger@airfoilpr.com