Fluency Media Takes Top International Marketing Effectiveness Award

Release date: October 02, 2008  /  Print This

Ann Arbor, Mich. – October 2, 2008 – Digital marketing agency Fluency Media (Fluency) is a finalist in the 2008 Summit Marketing Effectiveness Award competition for their work with Travel Michigan’s Partnership Pay-Per-Click program. Travel Michigan is a division of the Michigan Economic Development Corporation and serves as the state’s official agency for the promotion of tourism.

“Fluency is honored to receive a Summit Marketing Effectiveness Award for our work on the Travel Michigan Partnership program,” said Tim Schaden, CEO, Fluency Media. “This program is an example of online marketing at its best - being leveraged for maximum benefit and ROI and creating the strongest presence in the market through a uniquely cooperative approach.”

The Travel Michigan Partnership Pay-Per-Click program matches marketing dollars contributed by travel-related partner destinations at a minimum contribution level. With this funding, Fluency developed a strategic pay-per-click and search engine optimization program to help the state, and its many travel partners, obtain industry leading online performance.

The Summit MEA competition is based on the premise that the goal of marketing communications is to change, influence or reinforce a target audience's knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness.

During the 2008 event, judges analyzed submissions and selected only 15.5% to receive awards.

“Distinguishing between creativity and effectiveness can be a difficult task. That makes winning a Summit MEA a significant achievement.” Said Jocelyn Luciano, Executive Director for the Summit Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive recognition.”

About Fluency Media (www.fluencymedia.com)

Fluency Media develops award-winning, turnkey digital marketing campaigns for mid to large sized companies and institutions. As the originator of both the technologies and the marketing strategies that drive successful digital programs, the company assumes a unique level of responsibility for producing results and delivering ROI for its clients. This deep level of insight enables Fluency to enact near-real-time strategy adjustments to maximize digital efforts. Fluency specialists manage channel execution and analysis daily, resulting in continuous and actionable market intelligence and their proprietary tracking and analytics solution is capable of comparing all online marketing touch points, costs and conversion events side by side for true ROI analysis and custom integration. Fluency’s clients benefit from integrated search engine optimization, pay per click advertising, web site sales flow optimization, online publishing and social media strategy, and email programs. For more information, please visit www.fluencymedia.com or call 1.734.302.3300.

About Travel Michigan (www.michigan.org)

Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan’s official agency for the promotion of tourism. Travel Michigan markets the state’s tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to www.michigan.org.

About the International Summit Awards (www.summitawards.com)

The Summit International Awards organization is devoted to furthering excellence in the communications industry. It administers rigorous award competitions throughout the year with the goal of recognizing companies and individuals that do more than what is expected. Throughout its 14-year history, the organization has established itself as one of the premier arbiters of communication excellence. Companies and individuals from more than 50 countries across five continents participate annually in its awards programs. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award. Additional information about the Summit International Awards and its competitions is available at http://www.summitawards.com.