Fluency Media delivers new audiences for Detroit Media Partnership

Release date: May 29, 2008  /  Print This

Ann Arbor, Mich. – May 29, 2008 – Fluency Media (Fluency) today announced that it has launched an integrated digital marketing program for Detroit Media Partnership, the managing entity for the Detroit Free Press and The Detroit News.

Fluency Media has been contracted by Detroit Media Partnership to manage several integrated digital strategies to extend the value of existing marketing assets and grow targeted online audiences. The strategies include:

• search engine marketing and optimization to capitalize on the high volume of content generated by each newspapers’ online sites (freep.com and detnews.com);

• pay-per-click campaigns to drive advertisers and readers to targeted online content;

• email marketing strategies that maximize the value in the Partnership’s already-robust email database, including sustained, cost-effective email campaigns;

• sales flow optimization for maximizing lead generation and deployment.

“We are energized by the potential our digital strategies have for truly impacting the business’ long-term bottom line and overall effectiveness with which it delivers the news,” said Fluency Media CEO Tim Schaden. “By implementing our proven digital strategies we will help the Partnership grow audience and achieve their overall business goals.”

“It’s well known that the publishing industry has reached a crossroads where the emergent online audience is making demands on how news is published, segmented and distributed,” said Detroit Media Partnership’s Executive Vice President and General Manager Susie Ellwood. “Fluency has identified ways for print and the web to work not in competition, but in complement to one another as viable strategies for reaching our readers and would-be readers, alike. We are extremely optimistic about Fluency’s ability to help us forge new and improved relationships with our valued customers and our ability to extend the value of those relationships to our advertising clients.”

About Fluency Media (www.fluencymedia.com)

Fluency Media develops turnkey digital marketing campaigns for mid to large sized companies and institutions. The company’s proven strategy identifies market size and expansion opportunities at a variety of cost levels for each client. Fluency specialists manage channel execution and analysis daily. Campaigns produce improved customer acquisition costs and actionable market intelligence on a continuous basis. The service includes Fluency’s proprietary tracking and analytics solution capable of comparing all online marketing touch points, costs and conversion events side by side for true ROI analysis and custom integration. Fluency’s clients typically benefit from integrated search engine optimization, pay per click advertising, web site sales flow optimization, online publishing and social media strategy, and email programs. For more information, please visit www.fluencymedia.com or call 1.734.302.3300.

About Detroit Media Partnership

Detroit Media Partnership, L.P. manages the business functions of the Detroit Free Press and The Detroit News. As the largest newspapers in Michigan, with two of the largest web sites in the market, the Free Press and The News combine to reach a weekly audience of 2.2 million people; 58% of adults in this market see our products.* Detroit Media Partnership is also the advertising sales agent for the following suburban Detroit publications: Observer & Eccentric and Mirror Newspapers, Novi News, Milford Times, Northville Record, South Lyon Herald and Livingston County Daily Press & Argus. In addition, Detroit Media Partnership publishes consumer magazines that fulfill specialty niche markets in metro Detroit, and include Strut, Signature and Vital. Combined distribution of all Signature publications is over 411,000.** Gannett Co., Inc., owner of the Free Press, is the general partner in DMP; MediaNews Group, owner of The News, is the limited partner.

*SOURCE: 2008 Scarborough Report – Detroit DMA

** SOURCE: Signature Media